Understanding Organizations through Language

`The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London

Offering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

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Bibliographic Information
  • Pub date: August 2003
  • English
  • 9781412933650 / 0761967192
  • United Kingdom
  • Primary Price: 29.99 GBP
  • Pages: 200
  • SAGE Publications / SAGE Publications Ltd
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: Susanne Tietze, Laurie Cohen and Gill Musson.
  • Page size: 25
  • Illustration: Illustrations
  • Reference Code: BDZ0005711110