The Ultimate Secrets of Advertising

Description

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

Rights Information

WORLD

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Bibliographic Information
  • Pub date: September 2001
  • English
  • 9781452262703 / 076192244X
  • United Kingdom
  • Primary Price: 40.99 GBP
  • Pages: 256
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: John Philip Jones.
  • Page size: 23
  • Illustration: Illustrations
  • Reference Code: BDZ0002964472