The Taste Signature Revealed

The Power of Emotions behind Taste of Food & Drink Brands

by Derek E. Roberts, Thornton D. Mustard

A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands by demonstrating: how consumers' tastes evolve and vary in different cultures and age groups, how to map and understand taste and its associated emotions, how to measure these emotions of taste, how to apply this knowledge to existing and new brands. In short, how understanding emotional taste preference can gain competitive advantage.
Rights Information

World rights available excluding English language.

Bibliographic Information
  • Pub date: September 2012
  • English
  • 9781907722912
  • GB
  • Paperback
  • Pages: 228
  • Ecademy Press Ltd / Ecademy Press
  • Readership: General
  • Publish State: Published
  • Dimensions: 216 x 140 mm