The Tao of Loyalty

Winning with Employees

by Rao, Ajit

This book begins by defining loyalty, the types of loyalty (emotional and behavioral), and how these can be measured and interpreted. In a lucid and interactive manner, author Ajit Rao discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He also details the elements that can be tweaked and managed to impact on the loyalty scores of an employee.
Rights Information


Bibliographic Information
  • Pub date: November 2006
  • English
  • 9788132102830 / 0761935541
  • India
  • Primary Price: 14.99 GBP
  • Pages: 258
  • SAGE Publications / Sage Publications Pvt. Ltd
  • Publish State: Published
  • Responsibility: Ajit Rao.
  • Page size: 18
  • Illustration: Illustrations
  • Series: Response Books
  • Reference Code: BDZ0007660389