The McDonaldization Thesis

Explorations and Extensions

by Ritzer, George F.

Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
Rights Information


Bibliographic Information
  • Pub date: December 1997
  • English
  • 9780857021984 / 0761955399
  • United Kingdom
  • Primary Price: 27.99 GBP
  • Pages: 224
  • SAGE Publications / SAGE Publications Ltd
  • Readership: Postgraduate
  • Publish State: Published
  • Reference Code: BDZ0001280722