The M-factor

Media confidence for business leaders and managers

by Tom Maddocks

The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
Rights Information

World rights available excluding English language, and Russian language Audio rights.


This book is a goldmine of information for PR practitioners, as well as any business leader who wants to be able to work effectively with the media, in good times or bad. Tom has put many of my clients through training sessions over the years and really knows his stuff!

Bibliographic Information
  • Pub date: February 2013
  • English
  • 9781909623002
  • GB
  • Ebook
  • Pages: 121
  • Anoma Press
  • Readership: General
  • Publish State: Published
  • Dimensions: 216 x 140 mm