The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
World rights available excluding English language, and Russian language Audio rights.
This book is a goldmine of information for PR practitioners, as well as any business leader who wants to be able to work effectively with the media, in good times or bad. Tom has put many of my clients through training sessions over the years and really knows his stuff!
Thank you for proceeding with this offer.
Panoma Press has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Please wait while the payment is being prepared. Do not close this window.