Survival Math for Marketers

Description

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

Rights Information

WORLD

Bibliographic Information
  • Pub date: July 2002
  • English
  • 9781452245652 / 0761916326
  • California
  • Primary Price: 18.99 GBP
  • Pages: 144
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: Peter C. Weiglin.
  • Page size: 23
  • Illustration: Illustrations
  • Reference Code: BDZ0005385074