Successful Focus Groups

Advancing the State of the Art

by Morgan, David L.

Description

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Rights Information

WORLD

Thank you for proceeding with this offer.

SAGE Publications has chosen to review this offer before it proceeds.

You will receive an email update that will bring you back to complete the process.

You can also check the status in the My Offers area
Loading...

Please wait while the payment is being prepared.
Do not close this window.

Bibliographic Information
  • Pub date: April 1993
  • English
  • 9781452253718 / 0803948743
  • Primary Price: 54 GBP
  • Pages: 288
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: edited by David Morgan.
  • Page size: 22
  • Series: SAGE Focus Editions
  • Series Part: 156
  • Reference Code: BDZ0000904193