
Business & management
Statistical Modeling for Management
Description
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here
Rights Information
WORLD
Bibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date February 2008
- Orginal LanguageEnglish
- ISBN/Identifier 9781849202480 / 0761970126
- Publication CountryUnited Kingdom
- Primary Price 28.99 GBP
- Pages256
- ReadershipCollege - higher education
- Publish StatusPublished
- ResponsibilityLuiz Moutinho and Graeme D. Hutcheson.
- Reference CodeBDZ0005828108
See More Information
Thank you for proceeding with this offer.
SAGE Publications has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
SAGE Publications has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area

Please wait while the payment is being prepared.
Do not close this window.
Subscribe to our newsletter
(c) Copyright 2019 - IPR License. All Right Reserved