Service Quality

New Directions in Theory and Practice

by Rust, Roland; Oliver, Richard L.;

Description
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
Rights Information

WORLD

Bibliographic Information
  • Pub date: November 1993
  • English
  • 9781452262482 / 0803949200
  • Primary Price: 33.99 GBP
  • Pages: 294
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: edited by Richard L. Oliver, Roland T. Rust.
  • Reference Code: BDZ0001082920