Rethinking Marketing

Towards Critical Marketing Accountings

by Brownlie, Douglas; Saren, Michael; Wensley, Robin

This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.

Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.

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Bibliographic Information
  • Pub date: December 1998
  • English
  • 9780857025975 / 0803974906
  • California
  • Primary Price: 30.99 GBP
  • Pages: 288
  • SAGE Publications / SAGE Publications Ltd
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: edited by Douglas Brownlie ... [et al.].
  • Reference Code: BDZ0001579440