Rethinking Marketing

Towards Critical Marketing Accountings

by Brownlie, Douglas; Saren, Michael; Wensley, Robin

Description
This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.

Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.

Rights Information

WORLD

Bibliographic Information
  • Pub date: December 1998
  • English
  • 9780857025975 / 0803974906
  • California
  • Primary Price: 30.99 GBP
  • Pages: 288
  • SAGE Publications / SAGE Publications Ltd
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: edited by Douglas Brownlie ... [et al.].
  • Reference Code: BDZ0001579440