Public Relations

A Managerial Perspective

by Moss, Danny; DeSanto, Barbara;

Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
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Bibliographic Information
  • Pub date: December 2011
  • English
  • 9781446253663 / 0761948570
  • California
  • Primary Price: 33.99 GBP
  • Pages: 512
  • SAGE Publications / SAGE Publications Ltd
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: Danny Moss, Barbara DeSanto.
  • Page size: 24
  • Illustration: Illustrations
  • Reference Code: BDZ0005385151