Product Planning Essentials

Tough Love As Social Policy

by Kahn, Kenneth B.

Description

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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Bibliographic Information
  • Pub date: September 2000
  • English
  • 9781452221731 / 0761919988
  • United Kingdom
  • Primary Price: 45.99 GBP
  • Pages: 264
  • SAGE Publications / SAGE Publications, Inc
  • Publish State: Published
  • Responsibility: Bill Jordan with Charlie Jordan.
  • Page size: 24
  • Biblio Notes: Includes index.
  • Reference Code: BDZ0002744102