Motivating Humans

Goals, Emotions, and Personal Agency Beliefs

by Ford, Martin Eugene

This volume provides a precise and comprehensive description of human motivation. Drawing on psychology, education and management, Ford integrates classic and contemporary motivation theory into a unified framework - Motivational Systems Theory - from which he derives 17 principles for motivating people.

The book provides concrete examples throughout and includes a chapter on practical applications such as: promoting social responsibility in young people; increasing motivation for learning and school achievement; increasing work productivity and job satisfaction; and helping people lead emotionally healthy lives.

Rights Information


Bibliographic Information
  • Pub date: October 1992
  • English
  • 9781452245768 / 0803945299
  • Primary Price: 36.99 GBP
  • Pages: 314
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: by Martin Eugene Ford.
  • Reference Code: BDZ0000904152