Moderating Focus Groups

A Practical Guide for Group Facilitation

by Greenbaum, Thomas L.

Description

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Bibliographic Information
  • Pub date: November 1999
  • English
  • 9781452251752 / 0761920447
  • California
  • Primary Price: 49.99 GBP
  • Pages: 264
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: Thomas L. Greenbaum.
  • Page size: 23
  • Illustration: Illustrations
  • Biblio Notes: Includes index.
  • Reference Code: BDZ0002510451