Marketing beyond Mediocrity
100 Best practice examples
This book reveals successful advertising coups of large and small companies. What they have in common is that they initiated marketing campaigns, commercials that go far beyond the average. On each page of the book, the reader feels that the authors have searched for something special, refined, and impressive, for pictures and words that are so intense that we do not forget them. The book’s more than 100 marketing ideas are presented with great pictures and text, popping from the eye to the heart and then to the limbic system, into the middle of the center for creativity. Thus, the book lays a sure-fire fuse for readers who are interested in marketing. The authors have searched for specific marketing actions that will stimulate and inspire. The book is a great addition to Herman Scherer’s book „Beyond Mediocrity!”.
World 'ex' TW,CHI,CZE,
“He is one of the best in his field. His speeches and seminars are in high demand – with market leaders and those who strive to become market leaders.” Süddeutsche Zeitung “As a speaker, Hermann Scherer is in a class of his own. He truly understands how to portray facts in a funny and entertaining way something which made a great impression on me. I will integrate the impulses and ideas from your speech.“ Frank Behling, Deutsche Post AG “I just received my copy of › Beyond Mediocrity‹ and love the design, format, print quality, cover! Everything just seems to fit. It will be difficult to top that.“ Dr. Petra Begemann, Books for Economics and Management
Hermann Scherer, MBA, studied Business Economics with a focus on marketing and sales promotion. After his studies he built up a number of enterprises, one of his enterprises ranked among the top 100 enterprises in Germany. Simultaneously, he became an international business consultant, trainer coach and instructor for the biggest training and consulting organization in the world. This organization awarded him with the Platinum Award for delivering the highest quality and highest revenues. Among the global rankings of over 10,000 retailers, he achieved ranks among the TOP 10 on a regular basis.
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