As anyone knows who has tried to organise any sort of group, from a book club to the National Trust, from a scout troop to a business networking group, it is an enterprise fraught with challenges – acquiring members, involving members, retaining members, keeping the organisation focused, functioning and vibrant – none of this is easy. This book can help. Brad presents his ideas in a lively and attractive way, using a threefold approach – through the story of a young man, Billy, just starting out on his career, his boss and mentor Alex, and a café called Archie’s; through case studies and real-life examples; and, finally, through suggestions, hints and tips for the reader to apply in order to run a membership organisation successfully.
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Brad Parkes has lectured at Anglia Ruskin University in Cambridge, examined for the Worshipful Company of Spectacle Makers and facilitated workshops for Specsavers. Outside of his professional commitments, Brad has also become recognised as a prolific professional speaker and a communications coach, as well as a qualified Toastmaster. Since 2003, Brad has been involved with Round Table, holding a number of posts including membership and development officer on the national board from 2006 to 2008. In 2012 Brad joined the Membership Team at The Worshipful Company of Spectacle Makers, and 2013 saw him take up a post of Assistant to the Court – the equivalent of a board position in other organisations.