Handbook of Services Marketing and Management

Description
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

Rights Information

WORLD

Bibliographic Information
  • Pub date: November 1999
  • English
  • 9781412973649 / 0761916121
  • United Kingdom
  • Primary Price: 65 GBP
  • Pages: 536
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: edited by Teresa Swartz and Dawn Iacobucci.
  • Reference Code: BDZ0002508185