Handbook of Public Relations

Developing Markets for Business Services

by Heath, Robert L.

Description

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Rights Information

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Bibliographic Information
  • Pub date: August 2000
  • English
  • 9781412973618 / 076191286X
  • United Kingdom
  • Primary Price: 49.99 GBP
  • Pages: 816
  • SAGE Publications / SAGE Publications, Inc
  • Publish State: Published
  • Responsibility: Milena Hileman and Jim Tanburn.
  • Page size: 23
  • Reference Code: BDZ0002644206