Guerrilla Publicity (3rd Edition)
Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
by Jill Lublin
Description
Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:
- Offer expert advice over the internet with podcasts
- Send out an e-mail blast to quickly reach consumers
- about the latest products or services
- Connect with their clients on social networking sites
- Conduct effective virtual seminars
- Build out their website in order to build name recognition
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Reviews
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. The chapters in this book are short enough that you can read, then do before going to the next one. My favorite chapters other than the one mentioned are: Build Your Campaign From the Inside Out, Build Your Marketing Plan Around Publicity, Zeo In On Your Market-Save Time, Money, And Aggravation, Media Kits-Guerrilla Style and Find Your Uniqeness and Capitalize On It. Don't get me wrong, I like and can use it all, but those are my favorites because I needed them NOW. These chapters include the information I wish I had before I started marketing my book.
Marilyn Parmelee
Author of Hearing God's Voice For Yourself
HBG Productions
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View all titlesBibliographic Information
- Publisher Morgan James Publishing
- Orginal LanguageEnglish
- ISBN/Identifier 9781642799293
- Publication Country or regionUnited States
- Publish StatusPublished
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