Givenomics

How giving creates sustainable success for companies, customers and communities

by Richard Morris

Description
Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called TheGivingMachine from an idea into a successful venture that has already generated its first half a million free donations to date. In looking at the social impact, it was clear that there was something deeper at work in the way companies, customers and communities were being connected to make a positive difference for all. The result is Givenomics - a concept for those who want to see businesses as a force for good with new ways to engage their customer base, customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.
Rights Information

World rights available excluding English language.

Endorsements

“Often you’ll come across a simple idea and say “why didn’t I think of that?” Givenomics is such an idea and it has the power to change the way we think and the communities in which we live. Richard Morris‘ book embraces the latest technology and shows how personal giving can be made easier to enable individuals, beneficiaries and companies to ‘win’ at the same time. More importantly, it shows that by satisfying our innate desire to belong and contribute, contribution can empower an individual to thrive and reach out for that ‘butterfly’ of happiness.”

Bibliographic Information
  • Pub date: January 2013
  • English
  • 9781908746894
  • GB
  • Ebook
  • Pages: 93
  • Anoma Press
  • Readership: General
  • Publish State: Published
  • Dimensions: 203 x 127 mm