Focus Group Practice

Description
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
Rights Information

WORLD

Bibliographic Information
  • Pub date: January 2004
  • English
  • 9781847877154 / 0761966900
  • United Kingdom
  • Primary Price: 18.99 GBP
  • Pages: 184
  • SAGE Publications / SAGE Publications Ltd
  • Publish State: Published
  • Responsibility: Claudia Puchta and Jonathan Potter.
  • Page size: 25
  • Biblio Notes: Formerly CIP.
  • Reference Code: BDZ0005897081