Entrepreneurship as Strategy

Competing on the Entrepreneurial Edge

by Meyer, G. Dale; Heppard, Kurt Allen;


The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.

Rights Information


Bibliographic Information
  • Pub date: April 2000
  • English
  • 9781452264578 / 076191580X
  • United Kingdom
  • Primary Price: 30.99 GBP
  • Pages: 168
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Postgraduate
  • Publish State: Published
  • Responsibility: edited by G. Dale Meyer and Kurt A. Heppard.
  • Series: Entrepreneurship & the Management of Growing Enterprises
  • Reference Code: BDZ0002605078