Do Campaigns Matter?

Description
A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
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Bibliographic Information
  • Pub date: June 1996
  • English
  • 9781452248714 / 0803973454
  • United Kingdom
  • Primary Price: 41.99 GBP
  • Pages: 192
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Series: Contemporary American Politics
  • Series Part: 1
  • Reference Code: BDZ0001103620