Developing a Market Orientation

Description
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Rights Information

WORLD

Bibliographic Information
  • Pub date: April 1999
  • English
  • 9781452263168 / 0761916938
  • California
  • Primary Price: 39.99 GBP
  • Pages: 328
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: edited by Rohit Deshpandâe.
  • Reference Code: BDZ0001725259