Contemporary Marketing and Consumer Behavior

An Anthropological Sourcebook

by Sherry, John F.

Description
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
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Bibliographic Information
  • Pub date: May 1995
  • English
  • 9781452247144 / 0803957521
  • United Kingdom
  • Primary Price: 41.99 GBP
  • Pages: 482
  • SAGE Publications / SAGE Publications, Inc
  • Publish State: Published
  • Responsibility: John F. Sherry, Jr. editor.
  • Reference Code: BDZ0001104202