Business-to-Business Marketing

Description

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.

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Bibliographic Information
  • Pub date: March 2001
  • English
  • 9781452252100 / 0803959648
  • United Kingdom
  • Primary Price: 109 GBP
  • Pages: 560
  • SAGE Publications / SAGE Publications, Inc
  • Publish State: Published
  • Responsibility: Prema Clarke.
  • Page size: 23
  • Illustration: Illustrations
  • Reference Code: BDZ0002873934