Building Strategy from the Middle

Reconceptualizing Strategy Process

by Floyd, Steven W.; Wooldridge, Bill;

Description

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

Rights Information

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Bibliographic Information
  • Pub date: March 2000
  • English
  • 9781452221847 / 0761906444
  • United Kingdom
  • Primary Price: 34.99 GBP
  • Pages: 216
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: Steven W. Floyd and Bill Wooldridge.
  • Series: Foundations for Organizational Science
  • Reference Code: BDZ0002603825