Beyond Mediocrity

Success in Business Against Cutthroat Competition

by Hermann Scherer


In the future, quality alone won‘t suffice to secure business success against the cutthroat competition. Quality takes place in the customers‘ heads. What good is being good if nobody knows about it? There are only two options: differentiate or lose! Only the right position and an offer that can not be denied will earn you the attention, attraction and a certain degree of recognition you need. This is why only those with guts are market leaders. Bold management for tomorrow‘s market! - Career Book of the Year 2009“ - Hamburger Abendblatt - Best Book of the Year - A Firework of Marketing Impulses - Hamburger Abendblatt - Rated best in the Category Management -

Rights Information

World 'ex' TW, CN, PL, JP, CZE

Bibliographic Information
  • Pub date: March 2009
  • German
  • 9783897499102
  • Paperback
  • Pages: 352
  • Readership: Professional and Scholarly
  • Publish State: Published
  • Dimensions: 32,5 x 24,0 cm