Attracting Equity Investors

Positioning, Preparing, and Presenting the Business Plan

by Shepherd, Dean A.; Douglas, Evan J.;

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.
Rights Information


Bibliographic Information
  • Pub date: November 1998
  • English
  • 9781452262543 / 0761914765
  • California
  • Primary Price: 37.99 GBP
  • Pages: 192
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Professional and scholarly
  • Publish State: Published
  • Responsibility: Evan J. Douglas and Dean A. Shepherd.
  • Series: Entrepreneurship & the Management of Growing Enterprises
  • Reference Code: BDZ0001583750