Advertising to Children

Concepts and Controversies

by Macklin, M . Carole; Carlson, Leslie C.;

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Rights Information


Bibliographic Information
  • Pub date: July 1999
  • English
  • 9781452262178 / 0761912851
  • California
  • Primary Price: 33.99 GBP
  • Pages: 336
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Postgraduate
  • Publish State: Published
  • Responsibility: edited by M. Carole Macklin and Les Carlson.
  • Reference Code: BDZ0001886669