Advertising

A Cultural Economy

by McFall, Liz

Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Rights Information

WORLD

Bibliographic Information
  • Pub date: February 2004
  • English
  • 9781412932899 / 0761942548
  • United Kingdom
  • Primary Price: 23.99 GBP
  • Pages: 224
  • SAGE Publications / SAGE Publications Ltd
  • Publish State: Published
  • Responsibility: Liz McFall.
  • Page size: 24
  • Biblio Notes: Formerly CIP.
  • Series: Culture, Representation and Identity series
  • Reference Code: BDZ0005826723