Advanced Focus Group Research

Description
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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Bibliographic Information
  • Pub date: June 2001
  • English
  • 9781452216423 / 0761912495
  • United Kingdom
  • Primary Price: 41.99 GBP
  • Pages: 264
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: Edward F. Fern.
  • Reference Code: BDZ0002866695