Marshall Cavendish International (Asia) Pte Ltd
As one of Southeast Asia’s leading publishers, our team boasts more than 30 years of experience in licensing and translation rights in the international publishing industry.
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Mark Allen Group
The Mark Allen Group is a dynamic media company which delivers high-quality content through market-leading journals, magazines, books, events, exhibitions and websites.
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Promoted Content
Business, Economics & LawJune 2019China-Africa Economic and Trade Cooperation:
Case Studies and Plans
by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee
China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.
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Promoted Content
Humanities & Social SciencesSeptember 2019365 Questions and Answers About Basic Constructing of Chinese Communist Party in the new era
by Huang Lihua, Gong Yueping, Deng Weicheng
This book answers the common questions about the basic constructing of Chinese Communist Party and reflects the Chinese Communist Party's member's responsibilities, rights, obligations.
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Trusted Partner
Humanities & Social SciencesOctober 2018The Third Plenary Session of the Eleventh Central Committee of the Communist Party of China
How to Achieve the Great Transition.
by Zhang Shujun
Based on the the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, describing this great turning point, the developing track and historical events before the meeting.
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Business, Economics & LawMay 2019New Journey of Great Powers
From Economic Gaint to Economic Power
by Zhang Zhanbin
This book provides a general explanation of new theoretical trees, new development goals, new contradictions, and new historical missions. As a world power, how China, guided by the spirit of the Party ’s 19th National Congress of the Chinese Communist Party, “decided to build a well-off society in an all-round way and start to build a comprehensive socialism. The new journey of a modern country "vividly demonstrates China's image as a great power.
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Humanities & Social SciencesDecember 2018Misery and Strength
a war that changed China's fate
by Peng Yulong
The beginning of this book begins with the source of the suffering of modern China, fully discusses the different developments between modern China and Japan, and extends to the beginning and process of the War of Resistance Against Japan. It reproduces the panorama of the Chinese people's 14 years of resistance to the Japanese invaders and profoundly illustrates that China as a peaceful and backward The hardships and difficulties of defeating the imperialist countries explained China's contribution in this great historical battle and the important role of the Communist Party of China and the people. And by showing a series of difficult and tortuous struggles of the Chinese people and the atrocities of the Japanese invaders, through the stark contrast of the situation of China ’s socioeconomic culture before and after the confrontation, it truly reflects the profound disasters and losses suffered by the Chinese nation in detail, and fully reflects This shows the tremendous contributions and sacrifices made by the Chinese people for national independence and justice.
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Trusted Partner
July 2014The Black Steed
by Zhang Chengzhi
This is a collection of works by writer Zhang Chengzhi. The Black Steed, Rivers of the North, and Golden Pastures included in this collection have already been translated into different languages. The Black Steed, through the life experience of a man leaving and returning to the countryside and through a beautiful but sad love story, reflects the choices of the Mongolian nationality in the conflict between old and new concepts and the struggle and outcry of the new generation of the grassland.
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Health & Personal DevelopmentMarch 2019Find the better self
by Wen Liyang
This book is a readme for a post-80s lady entrepreneur.Born in 1985, she became a part-time migrant worker after joining secondary school. At work, she pays attention and looks for opportunities; in life, she constantly learns and improves herself. Worked as a clerk, a car salesperson, a tour guide, a dance teacher, and an advertising sales director in an IT company. At the age of 28, he entered the field of e-commerce and decided to start a business. The first year of his business made a profit of 2 million yuan.This book tells how the author grew up step by step, becoming an independent and self-strengthening woman from eight aspects: independent thinking, economic independence, health management, image management, family education, family friends, taste pursuits, and husband and wife relationships. And get the life you want.The story in this book is sincere and touching, and the writing is fluent. It is a inspirational book for young women, which has certain guiding significance for ordinary young girls to find themselves.
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Biography & True StoriesApril 2018The Chinese Soul——Deng Xiao Ping
by Xue Qingshan
The manuscript objectively records the difficult and tortuous process of the Chinese people's exploration of the road to socialist construction. It focuses on the wisdom and determination of Comrade Deng Xiaoping's firmly on Chinese Communist Party belief, loyalty to the party, and the creation of a socialist cause with Chinese characteristics. The book has rich historical materials, vivid language, clear context, and objectively and truly describes the twists and turns of Deng Xiaoping's "three falls and three rises."
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Trusted Partner
Health & Personal DevelopmentMay 20194:30 am at Harvard University
a compulsory course for teenagers from Harvard University
by Wei Xiuying
This book starts with the spirit and temperament of Harvard students (including graduate students) in education and learning, and focuses on cultivating the quality of young students. It guides young students from the ordinary to the aspects of ambition, habits, personality, emotional management, and time management Excellence is the main narrative content! Not only from the perspective of human growth and development, but also from the specific content of time management and self-discipline management to provide references and cases to help young students work hard, stimulate their enthusiasm for learning, guide them to work harder and more consciously to learn knowledge and enhance integration Ability to become a useful resource for society.
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Literature & Literary StudiesApril 2018Looking up at the stars in the abyss: the humbleness and pride of celebrities in Wei and Jin Dynasty
by Bei Mingyu
This book is a celebrity biography of Wei Jin Dynasties. The stories are authentic, which take us to review the Wei Jin Dynasties, and appreciate those interesting stories and souls
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Business, Economics & LawSeptember 2019Supereconomic Analysis
Integrated Employment" and Anbang Pharmaceutical Model
by Wu Jinming, Chen Feibao, Liu Xiangyang
This book is based on Marx's "Labor Value Theory", from the special human resources and its value contribution model, the evolution and combination of employment models for people with disabilities, the concept development and model architecture of "integrated employment", and Anbang Pharmaceuticals of "integrated employment" Systematic theoretical analysis and modeling of "integrated employment" in several aspects such as practice, "consolidated employment" support and guarantee system construction, and in-depth analysis and interpretation of the successful practice of Anbang Pharmaceuticals "integrated employment", with certain theoretical innovations And reality.
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Literature & Literary StudiesDecember 2017Research on the Inheritance of Shangshu
by Qian Zongwu
The manuscript is composed of 20 papers. It mainly discusses the time when the book of Confucian Classics was written and the variation of the text in the process of inheritance. It was first proposed in the history of the Book of Confucius that the book was written in the late Eastern Han Dynasty or the early Western Jin Dynasty. Wang Suzhu of "Classic Interpretations" and "Yaodian" proposed that Wang Zhu had been artificially modified by the Tang and Song people, which eventually led to Wang Su's ancient script "Shangshu" being completely unrecognizable; the demonstration of Chinese culture from Han and Tang to Ming and Qing has been maintained Strong positive output situation, wide radiation area, great influence; emphasized the current value and modern significance of studying the literature of the Book of Learning, advocated the national strategy of serving the spread of Chinese culture outside the domain, and must use the literature of the Book of Learning outside the domain Ancient Chinese literature established the right to speak Chinese culture and found the correct way and effective method for the spread of Chinese culture outside the region. The manuscript also analyzes the types of foreign texts in Dunhuang's Shangshu and its characteristics.
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Business, Economics & LawFebruary 2020Events as a Strategic Marketing Tool
by Dorothé Gerritsen, Ronald van Olderen
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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Humanities & Social SciencesDecember 2018Records of Reform and Opening-up in Hunan
Volume 2018
by Hunan Provincial Research Institue of Party History
This book focuses on Hunan province, takes the historical development of socialism with Chinese characteristics since the reform and opening up as a clue, combines the three volumes of party history and historical research in socialism with Chinese characteristics, and selects typical events as the topics to reflect the decisions, policies, and actions that have significant influence and local characteristics in the process of reform and opening up.
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True stories2021The Wild West of Eastern Europe
by Pavlo Kazarin
«The Wild West of Eastern Europe» is a travel notes collection of a man who left his home to stay at home. It is an Author's chronology of the modern history of Ukraine. An attempt to sum up everything that has changed us and what has remained the same. The war plunged Ukraine into a debate about itself. We are trying to understand where THEY end and where WE start. We are finding out if it is possible to fool historical logic, putting someone on a pedestal. «The Wild West of Eastern Europe» is an attempt to systematize everything we argue about and everything we have agreed on. This book was born of occupation and war. And therefore the Author hopes for no more «to be continued».
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Business, Economics & LawJanuary 2020Sustainable Destination Branding and Marketing
Strategies for Tourism Development
by Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
