Mercis Publishing bv is the publisher and world-wide rights holder for Dick Bruna’s books, including Miffy. Mercis Publishing has published the Dutch version of the Dick Bruna books since 1995 and coordinates the publication of all Dick Bruna books in other countries. Dick Bruna’s books have been translated into more than 50 languages. The list includes picture books, board books, bath books, novelty books and colouring & activity titles.
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Trama editorial is an independent publishing house specialized on the universe of books. Our collection of memoirs and critical essays by the most important players in the publishing ecosystem has become a reference library in the book world.
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From insects to fish as well as birds and primates: the use of tools is amazingly widespread in the animal kingdom. It’s a misnomer to presume that humans are distinguished by tool use and conscious capacity. So where is culture initiated? The biologist Peter-René Becker has evaluated numerous studies and cites plenty of evidence for the use of the hammer and anvil, lances, bait or sponges. Animals also use “tools as social implements”. Ultimately, the depth of man’s conscience singles him out from other animals.
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In den Erinnerungen von Freunden und Bekannten an Begegnungen mit dem Dichter entsteht ein Bild von der Persönlichkeit Huchels. Zugleich wird ein Stück jüngster deutscher Literaturgeschichte rekonstruiert.
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Die ganze Welt schaute zu, als die adlige Kindergärtnerin Diana Frances Spencer Englands Thronfolger Prinz Charles ihr Ja-Wort gab. Es war eine Hochzeit wie im Märchen. Aber Diana wollte kein Märchen leben. Sie ließ sich scheiden und nutzte ihre Berühmtheit, um auf die Missstände in der Welt aufmerksam zu machen. Sie setzte sich für Kinder ein, besuchte Aidskranke und lief über Minenfelder … Als sie nach einem Unfall starb, trauerte die ganze Welt um eine Frau, die den Mut gehabt hatte, aus dem goldenen Käfig auszubrechen. Little People, Big Dreams erzählt von den beeindruckenden Lebensgeschichten großer Menschen: Jede dieser Persönlichkeiten, ob Philosophin, Forscherin oder Sportler, hat Unvorstellbares erreicht. Dabei begann alles, als sie noch klein waren: mit großen Träumen.
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As the human impact upon the environment becomes more apparent and severe, the need to develop agricultural techniques that cause minimal damage to the environment has increased. This is particularly the case in the area of pest management, where integrated pest management (IPM) strategies have become a fundamental component of plant protection. Focusing on insect pests of tree fruits and combining behavioural research with crop protection applications, this book emphasizes the importance of environmentally sustainable approaches in an agroecosystem. Both experimental and applied topics are discussed, including the conceptual framework of IPM, functional and behavioural ecology of a pest, host detection mechanisms and monitoring tool development, as well as pest management case studies. Representing a comprehensive discussion of tree-fruit pest management, from the evolution, ecology and behaviour of insect pests to the implementation of applied biorational programmes, this will be essential reading for researchers as well as commercial growers and extension agents.
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This book explores the changing representation of the couple, focusing on themes of marriage, equality and desire. Kathrina Glitre moves beyond the usual screwball territory to consider cycles of production from 1934-65. The central concern with the representation of the couple is distinctive and includes discussion of three star couples: Myrna Loy and William Powell, Katharine Hepburn and Spencer Tracy, and Doris Day and Rock Hudson. Glitre offers explanations of genre, as well as detailed analysis of screwball comedy, career woman comedy and sex comedy. Each cycle is placed into context to analyse cultural discourses around heterosexuality, gender, romance and love. This structure also enables a more sophisticated understanding of such conventions as masquerade, gender inversion and the happy ending. The book will appeal to university students and academics working on genre, gender, culture and representation, and anyone with a keen interest in Hollywood romantic comedy. ;
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Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.
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