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El Fakir Editores
El Fakir was born out of admiration for the writer César Dávila Andrade. We seek a renewal and rethinking of Ecuadorian letters through critical and literary production.
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Humanities & Social SciencesFAKEBOOK (FRAUDEBOOK)
WHAT THE SOCIAL NETWORK IS DOING TO US
by Vicente Serrano Marín
1.6 billion users share their lives without a second thought of the consequences. This book highlights the dangers of taking Facebook at face value. Social networks have taken society by storm and now stand at the heart of our day-to-day lives. Despite their undeniable upsides across all spheres of life, from one-to-one communication to politics and the economy, they pose obvious dangers as tools of control and manipulation. This essay goes far beyond such dangers however, delving into the hidden and seemingly innocent, harmless elements that give shape to life on Facebook: the notion of biography, the concept of friendship, the approval behind the "Like" button… Using straightforward language and in keeping with the very finest classical and modern schools of thought, Vicente Serrano’s Fakebook reveals just what social networks are doing to us and how they interact with religion, ideology and mass culture, as well as ethics, politics and aesthetics.
