Using Market Knowledge

Description
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what’s next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
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Bibliographic Information
  • Pub date: October 2000
  • English
  • 9781452252056 / 0761921982
  • United Kingdom
  • Primary Price: 35.99 GBP
  • Pages: 400
  • SAGE Publications / SAGE Publications, Inc
  • Readership: Postgraduate
  • Publish State: Published
  • Responsibility: edited by Rohit Deshpandâe.
  • Reference Code: BDZ0002706506