Theory of Media Literacy
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Theory of Media Literacy

A Cognitive Approach

Potter, W. James

Description
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

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Bibliographic Information
Publish State
Published
Language
English
Readership
College - higher education
Responsibility
W. James Potter.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781452245409 / 0761929525
Published Date
April 2004
Primary Price
30.99 GBP
Pages
320
Reference Code
BDZ0006044683