The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

Jones, John Philip

Description

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

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Bibliographic Information
Publish State
Published
Language
English
Readership
College - higher education
Responsibility
John Philip Jones.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781452262703 / 076192244X
Published Date
September 2001
Primary Price
40.99 GBP
Pages
256
Page size
23
Illustration
Illustrations
Reference Code
BDZ0002964472