The Mass Marketing of Politics
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The Mass Marketing of Politics

Democracy in an Age of Manufactured Images

Newman, Bruce I

Description
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
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Bibliographic Information
Publish State
Published
Language
English
Readership
General - Trade
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
California / Thousand Oaks, Calif.
Title Identifier (ISBN/ISSN)
9781452263649 / 0761909591
Published Date
July 1999
Primary Price
37.99 GBP
Pages
184
Reference Code
BDZ0001710491