The Management of Tourism
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The Management of Tourism

Pender, Lesley; Sharpley, Richard;

Description
Going beyond a conceptual discussion of tourism, this textbook covers management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

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Bibliographic Information
Publish State
Published
Language
English
Responsibility
edited by Lesley Pender and Richard Sharpley
Publisher / Imprint
SAGE Publications / SAGE Publications Ltd
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781848605275 / 0761940219
Published Date
November 2004
Primary Price
37.99 GBP
Pages
384
Page size
25
Biblio Notes
Formerly CIP.
Reference Code
BDZ0005912820