The Focus Group Guidebook
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The Focus Group Guidebook

Morgan, David L.

Description

Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

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Bibliographic Information
Publish State
Published
Language
English
Readership
Postgraduate
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781452250151 / 0761908188
Published Date
July 1997
Primary Price
33.99 GBP
Pages
120
Series
Focus Group Kit
Series Part
1
Reference Code
BDZ0001408544