Sustainable Marketing

Managerial - Ecological Issues

by Fuller, Donald A.

Description

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.

In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

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Bibliographic Information
  • Pub date: February 1999
  • English
  • 9781452221328 / 0761912193
  • California
  • Primary Price: 55 GBP
  • Pages: 407
  • SAGE Publications / SAGE Publications, Inc
  • Readership: College - higher education
  • Publish State: Published
  • Reference Code: BDZ0001634957