Services Marketing and Management
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Services Marketing and Management

Gilmore, Audrey

Description
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.

Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

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Bibliographic Information
Publish State
Published
Language
English
Readership
Postgraduate
Responsibility
Audrey Gilmore.
Publisher / Imprint
SAGE Publications / SAGE Publications Ltd
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781412932165 / 0761941576
Published Date
May 2003
Primary Price
28.99 GBP
Pages
216
Reference Code
BDZ0005710230