Rural Marketing
Follow
Request Content Preview
Message Rights Holder
Rights Information
WORLD

Rural Marketing

Targeting the Non-urban Consumer

Kumar Velayudhan, Sanal

Description
This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the First Edition, this Second Edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behavior.
Category


Rights Contact
View Profile:    Rights Team
Company:    SAGE Publications
Thank you for proceeding with this offer.

SAGE Publications has chosen to review this offer before it proceeds.

You will receive an email update that will bring you back to complete the process.

You can also check the status in the My Offers area
Bibliographic Information
Publish State
Published
Language
English
Readership
College - higher education
Responsibility
Sanal Kumar Velayudhan.
Publisher / Imprint
SAGE Publications / Sage Publications Pvt. Ltd
Publication Country / Place
California / Los Angeles, Calif.
Title Identifier (ISBN/ISSN)
9788178299754 / 0761935886
Edition
2nd edition
Published Date
December 2007
Primary Price
14.99 GBP
Pages
252
Page size
22
Illustration
Illustrations
Biblio Notes
Previous ed.: 2002.
Reference Code
BDZ0007733719