Researching the Public Opinion Environment

Theories and Methods

by Devereaux Ferguson, Sherry

Description

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

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Bibliographic Information
  • Pub date: May 2000
  • English
  • 9781452251943 / 0761915303
  • United Kingdom
  • Primary Price: 45.99 GBP
  • Pages: 312
  • SAGE Publications / SAGE Publications, Inc
  • Publish State: Published
  • Responsibility: Milena Hileman and Jim Tanburn.
  • Page size: 23
  • Series: SAGE Series in Public Relations
  • Reference Code: BDZ0002648332