Public Information Campaigns and Opinion Research

A Handbook for the Student and Practitioner

by Klingemann, Hans-Dieter; Roemmele, Andrea;

Description
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.
Rights Information

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Bibliographic Information
  • Pub date: November 2001
  • English
  • 9781412932646 / 0761964312
  • United Kingdom
  • Primary Price: 17.99 GBP
  • Pages: 194
  • SAGE Publications / SAGE Publications Ltd
  • Readership: College - higher education
  • Publish State: Published
  • Responsibility: edited by Hans-Dieter Klingemann and Andrea Rèommele.
  • Page size: 24
  • Illustration: Illustrations
  • Reference Code: BDZ0002549511