Problems in Marketing

Applying Key Concepts and Techniques

by Moutinho, Luiz A M; Chien, Charles S;

Description
Fully revised and updated, Problems in Marketing includes over 50 new problems.

With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst others: strategic marketing, consumer behaviour and international marketing.

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Bibliographic Information
  • Pub date: December 2007
  • English
  • 9781849202626 / 0761971793
  • United Kingdom
  • Primary Price: 25.99 GBP
  • Pages: 336
  • SAGE Publications / SAGE Publications Ltd
  • Readership: College - higher education
  • Publish State: Published
  • Edition: New edition
  • Biblio Notes: Originally published as by Luiz Moutinho. London: P. Chapman, 1991.
  • Reference Code: BDZ0005828178