Our Racist Heart?
An Exploration of Unconscious Prejudice in Everyday Life
Few people today would admit to being a racist, or to making assumptions about individuals based on their skin colour, or on their gender or social class. In this book, a leading psychologist and researcher in the area of implicit attitudes asks if prejudice, more subtle than before, is still a major part of our everyday lives.Geoffrey Beattie suggests that implicit biases based around race are not just found in small sections of our society, but that they also exist in the psyches of even the most liberal, educated and fair-minded of us. More importantly, the book outlines how these "hidden" attitudes and prejudices can be revealed and measured, and how they in turn predict behaviours in a number of important social situations.Our Racist Heart? takes a fresh look at our racial attitudes using new technology and fresh experimental approaches, to show how unconscious biases influence our everyday action and thinking. These groundbreaking results are brought to life using the author's own experiences of class and religious prejudice in Northern Ireland, and are also discussed in relation to the history of race, racism and social psychological theory.The book will be of great interest to students of psychology, sociology, cultural studies, as well as those who work in human resources and to all those who work or have experienced prejudice in their daily lives.