New Service Development
Follow
Request Content Preview
Message Rights Holder
Rights Information
WORLD

New Service Development

Creating Memorable Experiences

Fitzsimmons, James A.; Fitzsimmons, Mona J.;

Description
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

Category


Rights Contact
View Profile:    Rights Team
Company:    SAGE Publications
Thank you for proceeding with this offer.

SAGE Publications has chosen to review this offer before it proceeds.

You will receive an email update that will bring you back to complete the process.

You can also check the status in the My Offers area
Bibliographic Information
Publish State
Published
Language
English
Readership
College - higher education
Responsibility
edited by James Fitzsimmons and Mona J. Fitzsimmons.
Publisher / Imprint
SAGE Publications / SAGE Publications, Inc
Publication Country / Place
United Kingdom / London
Title Identifier (ISBN/ISSN)
9781452221793 / 076191742X
Published Date
November 1999
Primary Price
38.99 GBP
Pages
344
Reference Code
BDZ0002513643